Odd Creature animated face logo

Maryland Medicaid

Behavior Health Systems of Baltimore

2D Animation

Protecting Healthcare

PSA

Fast-moving characters and exaggerated angles, drawn from the energy of anime, drive this PSA for Maryland residents. Stylized visuals and expressive character work keep the message engaging while communicating the impact of a proposed tax increase.

Story/Direction: Marketing for Change

Art Direction, Illustration, Animation and Sound Design: Odd Creature

Bash those arrow bad guys!

Still capture from the Maryland Medicaid animation, featuring a little green character with "Medicaid Funding" labeled on its chest
Still capture from the Maryland Medicaid animation, featuring the words "Lower Premiums Healthy Community" coming up over the horizon, with the sun shining behind it, and the shape of Maryland in the foreground
Still capture from the Maryland Medicaid animation, featuring an evil red arrow, with a menacing look on its face and the words "Health Insurance Premiums" labeled on its front
Still capture from the Maryland Medicaid animation, featuring one of the evil red arrows recoiling from being hit with a soft Whack-a-mole mallet from a disembodied light blue hand
Odd Creature tagline: "Stories for every species"

Odd Creature animated face logo

About us

LET’S get started

Maryland Medicaid

Behavior Health Systems of Baltimore

2D Animation

Protecting Healthcare

PSA

Fast-moving characters and exaggerated angles, drawn from the energy of anime, drive this PSA for Maryland residents. Stylized visuals and expressive character work keep the message engaging while communicating the impact of a proposed tax increase.

Story/Direction: Marketing for Change

Art Direction, Illustration, Animation and Sound Design: Odd Creature

Bash those arrow bad guys!

Still capture from the Maryland Medicaid animation, featuring a little green character with "Medicaid Funding" labeled on its chest
Still capture from the Maryland Medicaid animation, featuring the words "Lower Premiums Healthy Community" coming up over the horizon, with the sun shining behind it, and the shape of Maryland in the foreground
Still capture from the Maryland Medicaid animation, featuring an evil red arrow, with a menacing look on its face and the words "Health Insurance Premiums" labeled on its front
Still capture from the Maryland Medicaid animation, featuring one of the evil red arrows recoiling from being hit with a soft Whack-a-mole mallet from a disembodied light blue hand
Odd Creature tagline: "Stories for every species"
Odd Creature animated face logo

About us

LET’S get started

Maryland Medicaid

Behavior Health Systems of Baltimore

2D Animation

Protecting Healthcare

PSA

Fast-moving characters and exaggerated angles, drawn from the energy of anime, drive this PSA for Maryland residents. Stylized visuals and expressive character work keep the message engaging while communicating the impact of a proposed tax increase.

Story/Direction: Marketing for Change

Art Direction, Illustration, Animation and Sound Design: Odd Creature

Bash those arrow bad guys!

Still capture from the Maryland Medicaid animation, featuring the words "Lower Premiums Healthy Community" coming up over the horizon, with the sun shining behind it, and the shape of Maryland in the foreground
Still capture from the Maryland Medicaid animation, featuring an evil red arrow, with a menacing look on its face and the words "Health Insurance Premiums" labeled on its front
Still capture from the Maryland Medicaid animation, featuring one of the evil red arrows recoiling from being hit with a soft Whack-a-mole mallet from a disembodied light blue hand